This company has created a "snowflake test" to rule out "whiny, entitled" millennials

Charlie Benson
Content Marketing Executive

A company has come up with a new way to find the "right" young employees for them.

Kyle S. Reyes, President and CEO of The Silent Partner Marketing, based in Connecticut, USA announced he would be hiring using a "snowflake test" in an article for the New Boston Post. Reyes said his company "get hundreds and hundreds of people reaching out" to work for them and so he created the test as a way of filtering them.


In a series of appearances on Fox Business Network and Fox & Friends, Reyes has explained his hopes for the snowflake test. He told reporters his ultimate aim is to "find high-quality employees who fit the culture and mindset of our company and our clients."

Apparently, that rules out "young activists" and "eighth-place trophy holders".

He defines "a snowflake" as "somebody who is going to whine and complain and come to the table with nothing but an entitled attitude and an inability to back their perspective". 



Screenshot / YouTube / Fox Business (@RiskRewardFBN)


Since unveiling the controversial test, Reyes has attracted a considerable amount of attention. In a follow-up article for the New Boston Post, he speculated as to why everyone is now talking about the snowflake test: 

"Why so much excitement about it? I like to think it's because patriotic Americans are sick and tired of the snivelling, whining, entitled brats who believe that everything should be handed to them on a silver platter."



Here are five of the questions that appear on the "snowflake test". 

According to Reyes, the test has had such a good response from CEOs of companies that he wanted to make it available to everyone. Though, he adds, he "was actually offered a decent amount of money" for it. 

The test has a mix of both short-form and more essay-style questions, with 30 appearing in total, including:


1. "When was the last time you cried and why?" 

2. "You're in Starbucks with two friends. Someone runs in and says someone is coming in with a gun in 15 seconds to shoot patrons. They offer you a gun. Do you take it? What do you do next?" 

3. "What does 'privilege' mean to you?"

4. "What are your feelings about safe spaces in challenging work environments?" 

5. "How often should employees get raises?" 



Reyes told Fox that, though many of the questions are designed to see how people react, some do have a right answer. Candidates who don't support the Second Amendment right to bear arms need not apply. 

He explained, "A lot of our staff carry [guns], a lot of my clients carry and so I want people who are comfortable around that - we film with guns on a regular basis, I can't have someone being triggered by the sight of a gun."

"I can't have people running off looking for a safe space the second that we have to film with guns."



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