How much does the city you studied in affect your earnings as a graduate?
Significantly, according to this new research.
Digital marketing agency digitaloft analysed findings from multiple outlets to create what they call The Alternative UK University City League Table. The new league table is aimed at ranking universities based on factors prospective students really care about - including crime rates, average graduate salary, sustainabiility, LGBTQ friendliness and the price of a pint.
Speaking to The Daily Touch, digitaloft said they compiled the table, because "millennials are a switched-on generation who care about wider society."
They added "there's no denying" that the academic performance of an institution is key to its appeal, but it's just one of many factors that matter to students in 2017.
When ranking university cities by graduate salary, digitaloft used crowdsourced data collected by Emolument to compile a list of the top university cities based on future earning potential.
These are the university cities with the highest average graduate salaries:
Average graduate salary: £69,000
Credit: Instagram / @dadaboudet
Average graduate salary: £56,000
Credit: Instagram / @gabbysykes
Average graduate salary: £54,667
Credit: Instagram / @stalbots
Average graduate salary: £52,000
Credit: Instagram / @_eden_garden
Average graduate salary: £47,667
Credit: Instagram / @kkrissada
Average graduate salary: £46,357
Credit: Instagram / @giacomomargheri
Average graduate salary: £45,667
Credit: Instagram / @strebss
Average graduate salary: £44,500
Credit: Instagram / @sophie_rollin
Average graduate salary: £44,000
Credit: Instagram / @gregormcauslan
Average graduate salary: £43,667
Credit: Instagram / @theclairebee