How much does the city you studied in affect your earnings as a graduate?
Significantly, according to this new research.
Digital marketing agency digitaloft analysed findings from multiple outlets to create what they call The Alternative UK University City League Table. The new league table is aimed at ranking universities based on factors prospective students really care about - including crime rates, average graduate salary, sustainabiility, LGBTQ friendliness and the price of a pint.
Speaking to The Daily Touch, digitaloft said they compiled the table, because "millennials are a switched-on generation who care about wider society."
They added "there's no denying" that the academic performance of an institution is key to its appeal, but it's just one of many factors that matter to students in 2017.
When ranking university cities by graduate salary, digitaloft used crowdsourced data collected by Emolument to compile a list of the top university cities based on future earning potential.
These are the university cities with the highest average graduate salaries:
1. Cambridge
Average graduate salary: £69,000
Credit: Instagram / @dadaboudet
2. Oxford
Average graduate salary: £56,000
Credit: Instagram / @gabbysykes
3. Manchester
Average graduate salary: £54,667
Credit: Instagram / @stalbots
4. Reading
Average graduate salary: £52,000
Credit: Instagram / @_eden_garden
5. Bristol
Average graduate salary: £47,667
Credit: Instagram / @kkrissada
6. London
Average graduate salary: £46,357
Credit: Instagram / @giacomomargheri
7. Edinburgh
Average graduate salary: £45,667
Credit: Instagram / @strebss
8. Nottingham
Average graduate salary: £44,500
Credit: Instagram / @sophie_rollin
9. Aberdeen
Average graduate salary: £44,000
Credit: Instagram / @gregormcauslan
10. Glasgow
Average graduate salary: £43,667
Credit: Instagram / @theclairebee
You can learn more about The Alternative UK University City League Table here and explore Emolument's salary data here.