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Become a Commercial Insights Analyst

The role sits within the high-performing Business Insight sub-team and forms a critical part of the function, distilling the high volume of data available to us into actionable insights that drives business growth.


Location: East Finchley

What you will be doing

The Business Strategy and Insight (BSI) team are McDonald’s connection to our customers. Through Consumer and Business Insight we drive the business’ understanding of company performance, McDonald’s customer behaviour, our customers’ lives and the activities of our competitors.

  • You will work alongside other business functions including Marketing, Finance, Food Development, Supply Chain and Operations in cross-functional teams, providing commercial guidance and results
  • You will translate complex data into a picture of customer behaviour, influencing decisionmaking in the McDonald’s UK business
  • You will independently update and report on sales performance, and improve our regular reporting processes (ad hoc and on-going)
  • You will investigate and understand the internal and external drivers behind sales and product performances (quantitative skills essential)
  • You will monitor, record and analyse competitor activity and quantify the impact on McDonald’s performance
  • You will summarise and report on overall business performance in a concise manner
  • You will think on your feet and provide commercial insight for a range of business decisions

What you will have

Experience in analysing sales and marketing performance, either academically or professionally would be beneficial for this role. 

  • You are educated to degree level in a quantitative subject (Economics, Business, Maths) - minimum 2:1 and above
  • You are highly numerate with strong analytical foundations
  • You have excellent problem-solving abilities
  • You are a confident, independent and logical thinker with an interest in commercial insight
  • You have high quality communication and interpersonal skills
  • You have an ability to communicate complex ideas in a simple manner
  • You have confident Excel and PowerPoint skills
  • You have an appreciation for the macroeconomic environment and wider retail issues
Onwards to our company and culture…

We are McDonald's

The world-leading family restaurant that has been at the heart of communities for nearly 45 years.

Our Culture


Our Culture

Whatever you're looking for in a job, you can find it with us. We offer flexible hours, accredited training, fantastic career prospects and a whole host of other rewards and benefits that fit around you and your lifestyle. That's why were consistently ranked as a Times Top 100 Graduate Employer and in the Guardian's top 300 Graduate Employers list as well as attaining the Investors in People Gold and the YEUK Youth Friendly Employer Awards.


Our People

We are proud of the development opportunities available to our grads. You'll be free to tailor your training to suit your own interest and goals, as well as having the support to gain recognised qualifications. We provide a launch pad to success; 9 out of 10 Restaurant Managers started with us at entry level.

Our employees come from all walks of life. However, they all share a common approach: positivity. We know that happy employees help to make happy customers, so we want you to enjoy your work.

Career Progression


McDonald's will give you the skills that you need to help develop your career and work through your progression at a pace that suits you.

Our Future

Why Graduates Are Key to Our Future


Chris, National Operations Director of UK and Ireland

We are not just a burger company. We are a global brand at the heart of hundreds of communities across the UK and Ireland. Our business comprises of nearly 1300 restaurants (including franchises) and employs over 120,000 people in the UK and Ireland.

We also work with hundreds of suppliers and thousands of British and Irish farmers. We are passionate about our customers and our people. For customers, we work hard to provide the highest quality food, variety of choice and excellent value for money. For our people, we offer fantastic career opportunities in everything from Restaurant Operations to Head Office. The future looks really bright for McDonald's, as we continue to evolve and introduce new products and restaurants. This is why we need graduates; we recognise that they bring fresh ideas, different skill-sets and the energy necessary for us to remain a world-leader.

Ultimately, things move fast at McDonald’s, whether that's the food that we serve to our customers or our graduates' progression.

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