We exist to equip companies and individuals with the deep understanding they need of their markets, audiences and brands, to drive success in a world overwhelmed with data. We call this understanding Critical Knowledge, and deliver this through our research expertise, our market-leading fieldwork and our cutting-edge suite of products and services delivered by a team of exceptional strategists.

Over the past ten years, our work has formed the basis of significant corporate, political and consumer campaigns and has helped clients launch new products, build their reputation with key audiences, win local and national elections and generate increased sales.

Our team of researchers and consultants is based in London but works internationally and includes experts in qualitative, quantitative and omnibus research, as well as senior strategists from the worlds of business, politics, marketing and communications.

While our talents are diverse, the group is united by our values: we are an accountable and trusted figurehead in the industry; we apply expert precision to our work and test ourselves to the highest standards; we strive to succeed on behalf of both our clients and ourselves; we never stop learning, and admire people who are enthusiastic, entrepreneurial and forward thinking.

We are ambitious for the future of Populus, and ensure that people who work here are able to develop lasting, successful and fulfilling careers. This can mean anything from Flexible Fridays and fruit in the office to inclusion in regular Knowledge Exchange training sessions. In recognition of this dedication to supporting the people who make us what we are, we have recently achieved the Investors in People Silver Accreditation.

We are also proud to be a founding member of the British Polling Council and to abide by the Code of Conduct of the Market Research Society of Great Britain.