Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are a collection of the world's most iconic brands such as, Sports Direct, Everlast, USC, Evans Cycles and more.

We’re re-imagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.