All About FoodNorth West
All About FoodNorth West
We are All About Food
We take top restaurant brands and make them successful in retail.
Our Culture - What we do
We really are all about food. We love to talk about food, work with food (and foodie people) and most of all, eat and enjoy food ourselves!
Our mission is simple: we discover contemporary brands that will excite UK customers, from Nando's to PizzaExpress, and we get them onto the shelves of national retailers.
People are at the heart of All About Food, and we believe absolutely in the All About Food family. You‘ll see this reflected in our values - Pride, Passion Belief, Family and Integrity - in the way we recruit and develop our people and in the way we interact with those in our extended family too; our suppliers, customers and partners.
We believe that by allowing our people to be themselves, by supporting their development and challenging them to deliver their very best, the whole business will benefit from the talent we’re growing, the ideas we generate, the great results we achieve together and, of course, the fun we have along the way.
With our learning & development programme ‘All About You’, every one of us is developing into a better foodie who is more capable than ever to face up to the challenges along the way.
Our graduates are given immediate responsibility with some of our top brands, but they can relax in the knowledge that there will always be a helping hand to guide them along the way.
As well as our monthly business updates and our annual strategy days, we encourage a range of community days and charity events throughout the year.
If you have a passion or talent outside of the workplace, there will be a place for you to nurture this here. We look for people who are a little bit different, so don't be afraid of telling us about what it is that makes you tick.
We’re really interested in what you do outside of work.
Our Graduates - Who we are
After university in Newcastle I moved home to Liverpool… [my office] is a really short drive away and super easy to get to, and coming into offices like this is 100% worth it.
As a graduate you’ve got to manage your work-life balance to grow professionally, then you can enjoy your free time more.
Our Future - Where we're going
Chris McLaughlin, Marketing and Sales Director
Over a decade ago, our founder Phil Lynas was approached by Nando’s to take their soon-to-be world-famous Peri-Peri into retail. Phil took up the challenge, gathered a small but perfectly formed team and before long was distributing Nando’s Peri-Peri sauces and marinades all over the UK.
Those sauces & marinades quickly became the UK’s market-leading range. A few years later, the 'original vegetarian’ restaurant brand Cranks was added to the mix: after working with these brands for a few years, sensing a theme, the team went looking for more.
wagamama came on board in 2006, closely followed by PizzaExpress in 2007. Our team grew steadily, all the time strengthening our reputation for delivering great results with absolute professionalism whilst also having a lot of fun and developing into a real family.
Seeing the success we were making of Nando’s, PizzaExpress, wagamama & Cranks, more cool brands started asking us to do the same for them - and we just couldn't say no.
We like to think we have a very clear idea as to where we are going, and we have already set out on a clear path to reach our destination. To get there will require intelligence, common sense, dedication, hard work, commitment, creativity and, most importantly of all, great people.
Our goal is to more than double the size of the business in the next three years – to achieve this will involve developing our existing brands, launching our exciting new brands, and perhaps even adding a few more to our portfolio as we go along.
Despite our rapid growth there is still an amazing amount of potential in every brand and every customer we work so closely with.